The Times Magazine gave an offer to give the leather messenger bags for men free of cost for the subscribers of its daily news paper in a new area as a promotion for its new launch. This offer was advertised in the local news papers and the mass media. Internet campaigns also were held and the bookings were made on line in the web site of the times group. The customer willing to subscribe for the times daily news paper will have to pay a low amount for the entire year. The customer can make the payment through the web site and the representative of the times group will deliver the leather messenger bags for men in their residence itself. Alternatively on looking at the advertisement in the local daily news paper, the customer can call the toll free number and book the subscription. The local representative from the times group will visit the residence of the customer and receive the subscription charges and give the free leather messenger bags for men in the house itself. Another method of booking is by sending an e mail to the times group and sending the address and contact details of the customer. The customer representative of the company will get in touch with the customer and the transaction will be completed. Most of the dailies begin in new markets by offering their news papers at a very low cost to capture the market size and extend their customer base. This is a strategy adopted by most of the dailies and is considered to be a effective cost based strategy in entering new markets by capturing the markets of the existing players. A lot of companies have adopted the cost strategy to capture the market share and project them to be the low cost provider and a perfect example of such strategy is that of the Wal Mart Company. Wal Mart entered the retail market as a low cost provider and has become the market leader in the retail industry. There are a lot of examples where the low cost strategy has worked but mostly companies with a lot of experience in the market or business persons with a lot of resources will use the low cost strategy to capture the markets world wide. There are a lot of promotions and free offers given with the purchase of the products during the festival times in order to boost up the sales of the product.